Sancha Norris's Blog Posts

Sancha Norris is an AI and analytics product marketing leader who translates complex technology into clear narratives and high-impact go-to-market execution. As Product Marketing Lead for Splunk AI, she drives launches, messaging, and sales enablement across the portfolio-supporting Cisco Data Fabric, the next-gen Splunk Platform, and launched Splunk's first AI Assistant, the Splunk MCP Server, and hosted generative AI models to help enterprises accelerate outcomes with agentic AI.

Across 15+ years in AI, cybersecurity, fraud, AIOps, and analytics, Sancha has delivered results including 7.5x revenue growth in one year for AI/ML solutions, 100% growth over three years for a fraud analytics SaaS offering, and $100M+ in sales enabled across global teams. Previously at Intel, she led go-to-market strategy for generative AI and LLMs for data scientists and developers, built flagship thought leadership programs and AI summit experiences, and shaped an integrated AI narrative across business units. She holds an MBA from Kellogg GSM and a BS in Chemical Engineering from UPenn.

Platform

6 Minute Read

Cisco Data Fabric: Solving for Visibility, Economics, and AI Readiness

The organizations with the most operational data often have the least ability to act on it

Artificial Intelligence

4 Minute Read

Beyond Open Weights: From Model Choice to AI Leadership

Why model choice must lead to portable intelligence and governed action

Artificial Intelligence

4 Minute Read

Introducing Splunk Agent Launchpad: Turn Operational Signals Into Agent-Powered Action

Announcing the general availability of Splunk Agent Launchpad, a no-code way of building agents within your Splunk environment with your RBAC.

Artificial Intelligence

5 Minute Read

Splunk Launches Hosted Generative AI Models: Native-AI Insights, Zero Setup, Maximum Security

Splunk hosted AI models are now generally available for Splunk Cloud Platform customers.

Artificial Intelligence

4 Minute Read

Unlock the Power of Splunk Cloud Platform with the MCP Server

Announcing the MCP (Model Context Protocol) server in Splunk Cloud Platform, bridging the gap between Splunk’s robust data analytics capabilities and the power of AI reasoning and automation.

Artificial Intelligence

1 Minute Read

Accelerate Digital Resilience with Splunk AI Assistant for SPL

Splunk is proud to launch and make generally available globally, our generative AI powered Splunk AI Assistant for SPL.