Sancha Norris's Blog Posts
Sancha Norris is an AI and analytics product marketing leader who translates complex technology into clear narratives and high-impact go-to-market execution. As Product Marketing Lead for Splunk AI, she drives launches, messaging, and sales enablement across the portfolio-supporting Cisco Data Fabric, the next-gen Splunk Platform, and launched Splunk's first AI Assistant, the Splunk MCP Server, and hosted generative AI models to help enterprises accelerate outcomes with agentic AI.
Across 15+ years in AI, cybersecurity, fraud, AIOps, and analytics, Sancha has delivered results including 7.5x revenue growth in one year for AI/ML solutions, 100% growth over three years for a fraud analytics SaaS offering, and $100M+ in sales enabled across global teams. Previously at Intel, she led go-to-market strategy for generative AI and LLMs for data scientists and developers, built flagship thought leadership programs and AI summit experiences, and shaped an integrated AI narrative across business units. She holds an MBA from Kellogg GSM and a BS in Chemical Engineering from UPenn.
Splunk Launches Hosted Generative AI Models: Native-AI Insights, Zero Setup, Maximum Security
Unlock the Power of Splunk Cloud Platform with the MCP Server
